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Content decay refers to the gradual decline in the relevance and usefulness of a piece of content over time. This can happen due to changes in industry trends, updates to search engine algorithms, or changes in user behavior.
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Content decay can negatively impact a website's search engine ranking and user engagement, as outdated content can reduce the quality and relevance of the website's overall content.
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An SEO audit that includes a review of content decay is important for several reasons. Firstly, it can help website owners to identify content that is no longer relevant or useful and needs to be updated or removed. This can help to improve the quality and relevance of the website's content, which can lead to a higher search engine ranking and better user engagement.
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Secondly, an SEO audit that includes content decay can help website owners to identify gaps in their content strategy. By analyzing which types of content are decaying more quickly, website owners can adjust their content strategy to ensure that they are creating content that is more evergreen and likely to remain relevant over time.
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Additionally, an SEO audit that includes content decay can help website owners to identify opportunities for content repurposing or updating. By analyzing which pieces of content have decayed over time, website owners can identify content that can be updated or repurposed to provide new value to users and improve search engine ranking.
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Overall, an SEO audit that includes a review of content decay is important for ensuring that a website's content remains relevant, useful, and engaging over time. By identifying and addressing content decay, website owners can improve their search engine ranking, user engagement, and overall content strategy.
Crafting impactful content marketing strategies tailored to your business goals and target audiences is our forte at Marcel Digital. We go beyond the surface, leveraging rigorous data-driven research for comprehensive topic and keyword analysis to ensure that your content resonates with the right audience.
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Our approach focuses on every aspect of content creation, from ideation to development, with a keen eye on optimizing for search engines. We systematically update your current website content to ensure it remains SEO-friendly, contributing to the long-term organic visibility of your key searches.
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Our commitment to research and data-driven decision-making ensures that every strategy and piece of content we produce is grounded in solid insights.
Collaboration is at the heart of our methodology. Our paid media team actively collaborates with the SEO team, conducting tests on various keyword variations to uncover new opportunities for content and keywords. This synergy culminates in the creation of a comprehensive editorial calendar, strategically designed to produce content that not only attracts but also converts traffic.
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Our end-to-end services cover everything in-house, from audits to strategy development, implementation, maintenance, and ongoing reporting. The expertise of our team is underscored by certifications from Google, HubSpot, and SSGI. We seamlessly integrate with our Google Analytics Certified team to track engagement metrics, ensuring that the content strategy yields higher quality traffic and leads from search.
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Furthermore, our collaboration extends to working closely with our ARTISTIC and UX teams to craft user-focused content that not only captures attention but also ensures engagement and conversions. Trust Marcel Digital to elevate your content marketing efforts through a holistic and collaborative approach that stands the test of time.